Private Company Valuations: Millennial Media, Inc.

Posted By Justin Byers, Lead Business Intelligence Analyst on March 11, 2010

These days there is a lot of money to be made on web and/or mobile advertising platforms. Given the amount of venture capital flowing into this sector—the space is heating up. This week we are going to take a look at one of these, Millennial Media, Inc, and their most recent round of financing.

Millennial Media, Inc. offers mobile advertising services. It offers MBrand, a mobile advertising network and Decktrade, a performance-based mobile advertising network. The company also designs and develops Millennial Motion, a platform that delivers media mobile campaigns. Millennial Media was founded in 2006 and is headquarterd in Baltimore, Maryland with additional offices in New York, New York; Los Angeles and San Francisco, California; Chicago, Illinois; and London, United Kingdom.

In late 2009, the company closed on a Series C round of financing, bringing in an additional $16 MM. Participating in this latest round were New Enterprise Associates, Bessemer Venture Partners, Columbia Capital, and Charles River Ventures. The Deal Terms of this round were:

For additional data on Millennial Media, Inc. plus access to valuation and deal term metrics on 3,000 other private venture funded companies, visit the Private Equity Data Center or call 646-290-9254.

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