Private Company Valuations: SoonR, Inc.

Posted By Justin Byers, Lead Business Intelligence Analyst on May 21, 2009

Just how many applications do you think the iPhone will have by 2010? Of those, how many do you think current business professionals who have an iPhone utilize as part of their daily routine? Numerous companies have been able to secure venture funding that develop mobile applications. In this week’s buzz, we are going to take a closer look at one of these companies and how their venture financing was structured.

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SoonR, Inc. is based in Silicon Valley and provides mobile access to PC-based information. The application enables its users to search, read and send email, schedule meetings, manage contacts and share files instantly. Most recently, the company received $3 million in a Series C round of financing. Investors in this round included Intel Capital, Clearstone Venture Partners (FKA: idealab! Capital Partners), Cisco Systems, Inc. and Sand Hill Capital. The deal terms of this round were:

By using the Cost of Capital benchmark tool, we are able to see that the terms of this most recent round were Investor-Friendly.

Keep in mind, the lower you are on the chart, the more company-friendly the money, the higher you go on the chart, the more investor-friendly the money. If you are a company raising money, you want to be lower on the chart. This is a time when it is not best to be on top if you are the company raising money.

The company’s valuation was lower, as indicated by this being a down round, than previous amounts raised. How have valuations of other companies similar to SoonR, Inc. faired in the financial firestorm? Gain access to over 1,700 post-money valuations of U.S. venture funded portfolio companies by becoming a premium subscriber today!

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