Private Company Valuations: EmSense, Inc.
Posted By Justin Byers, Lead Business Intelligence Analyst on January 20, 2010
Imagine knowing what a consumer is thinking when they view a product. One company has developed the technology to obtain this information, and help their clients get an advantage in marketing their products. This week we are going to take a look at the latest round for EmSense, Inc. closed in Q4 2009.
EmSense, Inc, headquartered in Monterey, California, was founded in 2004 by technologists from Hewlett Packard and MIT. The company is committed to bringing advancements in neuroscience to the market research community. Through their EmBand product, they allow marketers to measure brainwave cognition and emotion on a moment by moment basis as consumers are exposed to advertising, video games, movies, TV shows, and much more. The company raised additional capital in the amount of $9 MM in Q4 2009. Participating in this recent round were the Foundry Group and Technology Partners. The Deal Terms for this round were:
| Filing Date | 10/30/2009 |
| Liquidation Preference for the Current Round | Senior |
| Round of Financing | Series C Preferred |
| Round Direction | Down |
| Multiple of the Liquidation Preference | 0 – 1x |
| Type of Preferred Stock | Participating |
| Capped Participation | Yes |
| Participation Cap | 3x |
| Anti-Dilution Protection | Weighted Average |
| Redemption at Investor’s Option | No |
| Pay-to-Play Provisions | No |
| Cumulative Dividends | No |
| Dividend Rate | 8% |
| Amount Raised in Current Round | $9 MM |
| Price Per Share | $1.75 |
| Post-Money Valuation | Subscribe Today! |
For additional data on EmSense, Inc. previous financings rounds, plus access to valuation and deal term metrics on 3,000 other private venture funded companies, visit the VC Experts Valuation and Deal Terms database or call 646-290-9254.
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